This cheery, multi-branched annual of the prairies blooms up to 3 years and is perfect for sunny, dry areas. The two-toned flower petals are bright yellow at the ends and deep red towards the center. The central disk is reddish purple. It grows 2 to 3 feet tall and almost as wide, and it reseeds in open areas with bare soil that has been disturbed.
 
Plant Characteristics:
Grows 2-3' tall and 1-3' wide.
Prefers full sun and tolerates light shade.
Grows best in moist, well-drained soils. Adapts to many soil types. Does not tolerate very dry sites. 
Flowers bloom late summer to fall. 
 
Wildlife Value:
Host plant for 6 species of Lepidoptera larvae, including wavy-lined emerald, sunflower moth, and one specialist moth. Several hummingbird species feed on the nectar, along with many other types of pollinators. Birds eat the seeds.
 
Resources:
USDA Plant Database
National Wildlife Federation: https://nativeplantfinder.nwf.org/Plants/859